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1% increase in a hotel’s online reputation score leads up to a 0.89% increase in the hotel’s average daily rate (ADR), an occupancy increase of up to 0.54%, and a 1.42% increase in revenue per available room (RevPAR).

 

Chris K. Anderson

Ph.D, Cornell University (2012, November 1st)

Article Title: The Impact of Social Media on Lodging Performance

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