1% increase in a hotel’s online reputation score leads up to a 0.89% increase in the hotel’s average daily rate (ADR), an occupancy increase of up to 0.54%, and a 1.42% increase in revenue per available room (RevPAR).
Chris K. Anderson
Ph.D, Cornell University (2012, November 1st)
Article Title: The Impact of Social Media on Lodging PerformanceWant to know more? Let's meet!
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